The Pastagram, a pasta restaurant designed with Instagram and #pastagrams in mind, will open in the Manhattan’s Financial District on Tuesday, October 3, with a special promotion to lure in carb-loving ‘grammers: Free Pasta.
A more casual downtown sibling to SoHo’s Sola Pasta Bar, The Pastagram is designed with iPhone photography and social media in mind, with details like teal blue decor and an open kitchen, a “setting to engage not only customers’ tastebuds but social media creativity and posting,” according to a representative for the restaurant. “Every single detail is thought of as to be the most photogenic as possible, catering to a customer base that, today more than
ever, seems to give aesthetics as much importance as food quality.”
The Pastagram will lean to a more Italian-American menu, with menu items like Grandma Prescription (spaghetti with meatballs), Kale Me Please (cavatelli with sausage and kale) and Sound Like Stravinsky (rigatoni ala vodka). Guests and grammers can also customize their own pasta dish, salad bar style, picking from twelve types of handmade pastas (like bucatini, tagliatelle and paccheri), eight sauces (like ragu bolognese or pesto), and mix-ins including chicken, tuna, mushrooms or broccoli. Items are all priced a la carte and all pasta is handmade daily on-site.
To celebrate the grand opening, and National Pasta Month, The Pastagram will be offering free Fettuccine Alfredo or Tonnarelli Cacio e Pepe on Wednesday, October 3 from 11 a.m. – 3 p.m. When pasta isn’t free, entrees start at $9.95. Other menu items include salads, desserts and espresso.
New York has no shortage of Instagrammable fast-casual pasta restaurants: SoHo’s The Sosta is a pink paradise doling out spaghetti pomodoro in photo-friendly pink paper bowls and chef Mark Ladner’s Pasta Flyer near Union Square melds his fine dining background with quick service, plus Italian-UFO decor.
The Pastagram, at 241 Pearl Street, is now open Monday through Friday, 11 a.m. to 9 p.m. and Saturday from 12 p.m. to 9 p.m.