Before Carl Jr. and Beyond teamed up on the Beyond Famous Star Burger, diners wanting a meatless burger had one option: go to a grocery or specialty food store like Whole Foods. Buy the meatless burgers and take them home to grill. Whole Foods Market didn’t treat the Beyond patties any differently than meat; it become the first ever plant-based product sold in their meat department. Whether diners are just cutting meat out of their diet briefly or looking to become vegan or vegetarian, the Beyond patties and Beyond Star burger become an answer to eating out without feeling left out.
“We know people are looking for options — in fact, roughly one-third of consumers identify as flexitarians — and we’re thrilled to partner with Beyond Meat to bring more delicious, irresistible flavors to our menu. The new Beyond Famous Star is a true industry game changer, and we’re proud to add it to our roster of innovative offerings and build on the legacy of mouthwatering flavors.” - Jason Marker, chief executive officer, Carl’s Jr. parent company CKE Restaurants.
The two companies may seem different on the surface. Founded in 2009, Beyond Meat filed their initial public offering while Carl’s Jr. was founded in 1941 and is privately traded. One is located on the West Coast with 100% plant-based proteins like the Beyond patty, Beyond Sausage and Beyond Chicken strips. While the other thrives as an iconic Tennessee-based company best known for its 100% Angus Beef Thickburgers, hand-breaded fried chicken fingers and made-from-scratch biscuits. However, both companies are always looking for ways to better serve their customers by offering healthier, yet flavorful choices at meal time.