Blue Apron announced the addition of the Beyond Burger to its menu. Beginning the week of August 19th, Blue Apron customers can explore cooking with the plant-based patty at home. The delivery meal service’s partnership with Beyond Meat will begin with the addition of the Beyond Burger and be followed by the inclusion of other Beyond Meat products.
“Our decision to add the Beyond Burger to our menu was a result of many customers expressing interest in consuming meat fewer times per week or a curiosity for plant-based protein,” a Blue Apron spokesperson said. “In fact, in a survey of more than 5,000 customers, 63% expressed interest in Blue Apron adding plant-based meat to its menu.”
In the first week of the Beyond Burger being available, Blue Apron customers will be able to satisfy their curiosity with the Caramelized Onion & Cheddar Beyond Burgers with Garlic Green Beans recipe. In the second week, they will be able to order the Jalapeño & Goat Cheese Beyond Burgers with Corn on the Cob recipe.
“Our first two Blue Apron x Beyond Meat recipes were inspired by our most popular burgers, using the Beyond Burger as well as seasonings, sauces, and produce that put an interesting twist on this classic summer meal,” said John Adler, vice-president of culinary at Blue Apron.
The company’s spokesperson added that ”John Adler was cooking them at home with his family much more than beef burgers because he loved the taste so much!” Adler and the culinary team felt that the Beyond Burger would best complement the flavors of Blue Apron recipes.
The Beyond Burger imitates the taste of beef. It is comparable to a beef burger when it comes to protein, fat, and calories, but offers notable amounts of iron, phosphorus, and vitamin C. The four-ounce patty offers 20 grams of protein and no GMOs, soy, or gluten. What it does contain is mainly water, pea protein isolate, canola oil, coconut oil, and rice protein.
While Blue Apron added the Beyond Burger to its menu mainly in response to customer feedback, they highlight the exciting new ingredient as requiring 99% less water and 46% less energy than beef burgers to produce — while also creating 90% fewer greenhouse gas emissions.
Sun Basket, a competing meal kit service, made it a mission from the start to make being environmentally conscious easy for their customers. Their recipes are built with organic and sustainable ingredients that, according to Sun Basket cofounder and executive chef Justine Kelly, are sourced from eco-friendly farmers, ranchers, and fishermen. Now Sun Basket, too, is considering the addition on plant-based proteins to their menu.
“At Sun Basket, we have been using organic, plant-based proteins from the beginning. This ranges from our multiple varieties of tofu, yuba noodles, and tempeh, to developing many of our own recipes for our Vegan and Vegetarian meals, which include anything from black bean-quinoa burgers to white bean-thyme flatbreads and more,” said Kelly. “We are also continuing to explore partnerships with some of today’s top plant-based alternative meat companies that share our commitment to clean, whole and healthy eating.”
A spokesperson for HelloFresh, advertised as America’s most popular meal kit, shared similarly, “We are constantly innovating and we do have plans to incorporate a plant-based alternative on-menu in the near future.”
While other services will likely follow suit, Blue Apron is the first of its kind to experiment with the popular imposter meats. Their customers will largely be the ones experimenting, though they do not have to. If customers prefer, they can always opt for other recipes.