Black Friday 2026 presents a prime opportunity to score significant discounts on OLED TVs, known for their stunning contrast and vibrant colors. The LG 48-Inch OLED evo AI C6 Series stands out as the best overall pick, offering a balanced combination of picture quality and smart features. For those seeking larger screens, the Samsung 77-Inch Class OLED S84F provides premium size and performance, albeit at a higher price. Buyers face tradeoffs between screen size, picture processing, smart platform preferences, and budget, making it crucial to weigh which features matter most. Keep reading for a detailed breakdown to help you find the perfect OLED TV deal for your needs this Black Friday.
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Key Takeaways
- The top picks balance picture quality, smart features, and price, with LG leading overall for its smart platform and color performance.
- Larger screens like the Samsung 77-inch model command higher prices but deliver immersive viewing, ideal for dedicated home theaters.
- The latest models incorporate AI processing and upscaling, which significantly enhance picture quality on mid-range options.
- Smart platform compatibility varies; preferences for Google TV, Tizen, or Roku can influence the best choice for each viewer.
- Tradeoffs often involve size versus price, with premium models offering more advanced features but at a higher cost.
| oled tv deals black friday | Resolution | Processor | Refresh Rate | Screen Size |
|---|---|---|---|---|
| LG 48-Inch OLED evo AI 4K C6 S | 4K UHD | a11 AI Processor Gen3 | 165Hz | 48 inches |
| Roku 55-Inch Pro Series OLED S | 4K OLED | — | 120Hz | 55 inches |
| Samsung 77-Inch Class OLED S84 | 4K | NQ4 AI Gen2 | 120Hz | — |
| LG OLED C1 Series 55" 4K Smart | 3840 x 2160 | A9 Gen 4 | 120Hz | — |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | Cognitive Processor XR | — | 48 inches |
| LG 65-Inch OLED AI 4K B6 Serie | 4K | a8 AI Processor 4K Gen3 | 120Hz | 65 inches |
| LG 65-Inch QNED73B Mini LED 4K | 4K | A7 AI Processor 4K Gen9 | 60Hz | 65 inches |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | 144Hz | 65 inches |
| LG 77-Inch Class OLED evo AI S | 4K | — | — | — |
| Samsung 65-Inch Class OLED S95 | 4K | NQ4 AI Gen3 | 164Hz | 65 inches |
More Details on Our Top Picks
LG 48-Inch OLED evo AI 4K C6 Series Smart TV (2026) with Dolby Vision & Atmos
This LG OLED evo 4K model stands out for delivering exceptional picture quality thanks to its over 8.3 million self-lit pixels, providing perfect blacks and vibrant colors that surpass many LCD options. Its 165Hz refresh rate and 0.1ms response time make it a top pick for gamers, especially when compared to the Samsung S84F’s 120Hz, which is less responsive for fast-paced action. However, the premium price tag and complex features could be barriers for casual users. The 48-inch size suits smaller rooms or dedicated gaming setups, but it won’t work well in larger spaces where a bigger screen might be preferable.
Pros:- Stunning OLED picture quality with perfect blacks and vivid colors
- Fast response time and high refresh rate ideal for gaming
- Advanced AI processing for upscaling and personalized content
- Immersive Dolby Vision and Atmos for cinematic experience
Cons:- Premium price may be out of reach for some buyers
- Features might require a learning curve for new users
- Limited to 48-inch size, not suitable for larger rooms
Best for: Gamers and home theater enthusiasts seeking top-tier visuals and fast response times in a compact size
Not ideal for: Those on a tight budget or looking for a larger TV for spacious living rooms
- Model:48C6PUA
- Screen Size:48 inches
- Resolution:4K UHD
- Processor:a11 AI Processor Gen3
- HDR:HDR10, Dolby Vision
- Refresh Rate:165Hz
- Response Time:0.1ms
- Smart Platform:webOS 26
Our verdict“This TV is ideal for gamers and cinephiles who prioritize picture quality and response time in a compact form factor.”
Roku 55-Inch Pro Series OLED Smart TV 4K 120Hz 2026
The Roku Pro Series 55-inch OLED offers a compelling combination of vibrant colors, deep blacks, and an easy-to-use interface, making it a strong contender for those new to OLED technology. Its 120Hz refresh rate supports sports and gaming without the premium price tag of some competitors like the Sony A90K. The user-friendly Roku interface, voice remote, and Bluetooth headphone support make it accessible for casual viewers, though it requires some calibration to maximize picture quality. Compared to larger, more feature-rich models, it strikes a good balance for viewers who want quality without complexity.
Pros:- Vibrant OLED picture with deep blacks and bright colors
- 120Hz refresh rate supports sports and gaming smoothly
- Roku interface with voice remote and Bluetooth support
- Slim, stylish design with cable management
Cons:- Premium features come with a higher price point
- Setup and calibration needed for optimal picture quality
- Limited info on smart TV app compatibility
Best for: Casual viewers and families seeking a straightforward, high-quality OLED TV with smart features
Not ideal for: Advanced users or gamers requiring the latest gaming-specific features and higher refresh rates
- Screen Size:55 inches
- Resolution:4K OLED
- Refresh Rate:120Hz
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Remote:Voice control, backlit
Our verdict“This TV makes the most sense for viewers who want a reliable, easy-to-use OLED with excellent picture quality at a reasonable price.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
This Samsung 77-inch OLED S84F provides a huge, immersive viewing experience with AI-enhanced 4K picture quality and expert-validated color accuracy. Its 120Hz refresh rate makes it suitable for gaming and sports, though it doesn’t match the ultra-fast response times of smaller, gaming-focused models like the LG evo C6. Its sleek wave-inspired design adds aesthetic appeal, but the high-end features come at a steep price, which might be a deterrent for budget-conscious buyers. Compared to the smaller LG C1, this model prioritizes size and visual impact over the more gaming-optimized features.
Pros:- Massive 77-inch OLED display with stunning visuals
- AI-enhanced 4K picture and sound for immersive viewing
- Expert-validated color accuracy with Pantone validation
- Sleek, wave-inspired design for aesthetic appeal
Cons:- High price may be prohibitive for many buyers
- Complex features might require some setup effort
- Large size may be impractical for small rooms
Best for: Homeowners wanting a large, high-end OLED for movies, gaming, and large living spaces
Not ideal for: Budget-conscious buyers or those with limited space who prefer smaller screens
- Model:77S84F
- Display Size:77 inches
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Refresh Rate:120Hz
- Color Validation:Pantone Validated
Our verdict“This model is best suited for those who want a large, premium OLED experience and have the space to accommodate it.”
LG OLED C1 Series 55″ 4K Smart TV with AI-Powered Processing
The LG OLED C1 remains a popular choice for those seeking vibrant visuals and smart features. Its 55-inch display offers excellent contrast and color, enhanced further by AI-powered processing that improves picture and sound quality. The 120Hz refresh rate makes it suitable for gaming and fast-moving content, comparable to the Roku OLED, but at a slightly lower price point. While it doesn’t include the latest gaming-specific features like VRR or HDMI 2.1, it still provides a compelling mix of quality and smart performance, especially for those who already trust LG’s webOS platform.
Pros:- Vivid 4K OLED display with excellent contrast
- Fast 120Hz refresh rate suitable for gaming
- AI processing enhances both picture and sound
- Supports Dolby Cinema for immersive viewing
Cons:- Premium price point
- Limited to 55-inch size in this series
- Missing some latest gaming features like VRR
Best for: Families and casual gamers wanting a balanced mix of picture quality and smart features in a compact size
Not ideal for: Hardcore gamers or users seeking the very latest gaming tech and larger sizes
- Model:OLED55C1PUB
- Size:55 inches
- Resolution:3840 x 2160
- Refresh Rate:120Hz
- Processor:A9 Gen 4
- Features:AI-Powered 4K, Dolby Cinema
Our verdict“This TV offers a well-rounded experience for those who want quality visuals and smart features at a reasonable price for a 55-inch model.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR offers a compelling blend of deep blacks, natural colors, and immersive contrast thanks to its Cognitive Processor XR and XR OLED Contrast Pro. Its 48-inch size makes it suitable for smaller rooms or secondary spaces, but it packs advanced gaming features like HDMI 2.1, 4K/120Hz, VRR, and low input lag—surpassing many smaller OLEDs like the LG C1 in gaming performance. Its premium price reflects its high-end processing and sound technology, though setup can be complex for those unfamiliar with advanced gaming settings.
Pros:- Exceptional contrast and deep blacks with OLED technology
- Advanced gaming features including HDMI 2.1 and low input lag
- Natural, accurate colors with XR Triluminos Pro
- Immersive audio with Dolby Atmos and Acoustic Surface Audio+
Cons:- Premium price may be a barrier
- Limited to 48 inches, not suitable for larger spaces
- Setup complexity for optimal gaming performance
Best for: Enthusiast gamers and cinephiles wanting top-tier picture quality in a compact size
Not ideal for: Budget shoppers or those preferring larger screens for shared viewing in bigger rooms
- Screen Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Processor:Cognitive Processor XR
- HDR Support:HDR, Dolby Vision
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR, low input lag
Our verdict“This model is perfect for serious gamers and cinephiles who want top-quality visuals and gaming tech in a small size.”
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026 Model)
This LG B6 Series stands out for combining exceptional picture quality with advanced gaming features, making it ideal for gamers and cinephiles alike. Compared to the Samsung S90F, it offers deeper black levels and more accurate colors, thanks to its OLED panel, though it comes at a higher price. Its 120Hz refresh rate and support for NVIDIA G-SYNC and AMD FreeSync make tear-free gaming possible, while the a8 AI Processor 4K Gen3 enhances content with AI-driven upscaling. The smart webOS platform provides extensive entertainment options, but the setup can be complex for users unfamiliar with advanced features. Premium price may be a barrier for some, and the multitude of features could be overwhelming for casual viewers.
Pros:- Exceptional picture quality with deep blacks and vibrant colors
- Advanced gaming features like G-SYNC and VRR for tear-free gameplay
- Smart platform with extensive entertainment options and voice control
- Beautiful, customizable design with artwork display
Cons:- Premium price may be prohibitive for some buyers
- Complex setup with many features could be intimidating
Best for: High-end gamers and home theater enthusiasts who want top-tier picture quality and gaming performance.
Not ideal for: Casual viewers on a budget who prefer simple setup and basic features without extra gaming tech.
- Screen Size:65 inches
- Resolution:4K
- Model Year:2026
- Processor:a8 AI Processor 4K Gen3
- Refresh Rate:120Hz
- HDR:Dolby Vision
- Sound:Dolby Atmos
- HDMI Inputs:4 HDMI 2.1
Our verdict“This model is perfect for those seeking the best overall OLED experience with gaming and cinematic capabilities, despite its higher cost.”
LG 65-Inch QNED73B Mini LED 4K Smart TV, HDR10 Pro & AI Processor
This LG QNED73B offers a compelling combination of Mini LED backlighting, Quantum Dot, and NanoCell technology, delivering vibrant colors and sharp details at a more approachable price than premium OLEDs like the Samsung S95F. Its HDR10 Pro scene-by-scene adjustment ensures bright highlights and deep shadows, enhancing overall picture quality. While the 60Hz native refresh rate isn’t ideal for high-end gaming compared to the LG B6 Series, its AI upscaling and extensive smart features provide excellent streaming performance. The limited three HDMI ports could be restrictive for users with multiple devices, but overall, this TV balances quality and value well. It’s a smart choice for those who want vivid visuals without paying a premium OLED price.
Pros:- Vivid, lifelike colors with Quantum Dot and NanoCell technology
- Scene-by-scene HDR adjustment with HDR10 Pro enhances picture depth
- Smart features including webOS, voice control, and extensive streaming options
- AI-powered upscaling improves HD content to near 4K quality
Cons:- Limited to 60Hz native panel, less suited for fast-paced gaming
- Only three HDMI ports may be insufficient for multiple device connections
Best for: Budget-conscious buyers who prioritize bright, colorful images and smart features for everyday viewing.
Not ideal for: Hardcore gamers seeking high refresh rates or users with many HDMI-connected devices needing multiple ports.
- Screen Size:65 inches
- Resolution:4K
- Backlighting:Mini LED
- Color Technology:Quantum Dot and NanoCell
- HDR:HDR10 Pro
- Processor:A7 AI Processor 4K Gen9
- Refresh Rate:60Hz
- Connectivity:3 HDMI ports, Wi-Fi, Bluetooth
Our verdict“This TV offers great value with vibrant images and smart features, making it ideal for general use rather than high-end gaming or connectivity-hungry setups.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung S90F is tailored for fast-paced content, with a 144Hz refresh rate and Motion Xcelerator technology that produce impressively smooth motion for gaming and sports. Its OLED panel offers deep contrast and vibrant colors, comparable to LG’s OLEDs but with Samsung’s signature brightness. The AI processor upscales content effectively, and built-in Alexa makes voice commands straightforward. Compared to the LG B6, it emphasizes motion clarity and brightness but may fall short in pure black levels or color accuracy for cinephiles. The premium price makes it a better pick for gamers or viewers who prioritize motion and responsiveness over cinematic depth. Its learning curve and complex features could challenge less tech-savvy users.
Pros:- Exceptional 4K upscaling with AI processor
- High 144Hz refresh rate ideal for gaming and sports
- Deep contrast with vibrant colors and high brightness
- Built-in Alexa for voice control
Cons:- Premium price may be out of reach for some buyers
- Complex features may require a learning curve for new users
Best for: Gamer enthusiasts and sports fans seeking ultra-smooth motion and vibrant visuals in a sleek OLED package.
Not ideal for: Casual viewers or those wanting a simple, straightforward TV without advanced gaming features or high refresh rates.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Smart Assistant:Alexa Built-in
Our verdict“This TV excels for fast motion content and gaming, making it a top choice for sports and gaming enthusiasts willing to invest in advanced features.”
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
This LG C5 Series delivers a massive 77-inch OLED experience with superior AI upscaling that enhances content from virtually any source, making it ideal for home theater lovers who want a cinematic scale. Its support for Dolby Vision and Dolby Atmos creates an immersive viewing environment, and its high brightness capabilities make it suitable for well-lit rooms. Compared with the smaller 65-inch models, the size alone makes it a centerpiece for any room, though it introduces challenges like weight and higher power consumption. Its premium price reflects its size and feature set, which include high contrast, vivid colors, and Dolby support. It’s best suited for dedicated home theater setups rather than casual TV use.
Pros:- Vivid picture quality with perfect blacks and high brightness
- AI super upscaling enhances content regardless of source
- Supports Dolby Vision and Dolby Atmos for immersive viewing
- Large 77-inch display creates a true cinematic experience
Cons:- Heavy and large, requiring sturdy mounting solutions
- High power consumption at 204 watts
- Premium price point may be prohibitive for some
Best for: Home theater aficionados seeking a large, immersive OLED with premium upscaling and cinematic features.
Not ideal for: Small living rooms or users who prefer a lightweight, easy-to-mount TV or have budget constraints.
- Display Technology:OLED
- Resolution:4K
- Display Size:77 inches
- HDR Format Supported:Dolby Vision, HDR10, HLG
- Response Time:0.1 ms
- Audio:Dolby Atmos, AI Sound Pro
- Power Consumption:204 watts
- Operating System:webOS
Our verdict“This large OLED is ideal for dedicated home theaters where size and picture quality are paramount, despite its weight and cost.”
Samsung 65-Inch Class OLED S95F 4K Smart TV (2025 Model)
The Samsung S95F offers an impressive combination of advanced AI processing and high brightness levels, making it stand out for bright room environments. Its anti-reflective coating minimizes glare, a common issue with OLEDs, especially in sunny rooms. The high 164Hz refresh rate and Motion Xcelerator technology deliver ultra-smooth motion, rivaling the dedicated gaming-focused models like the LG B6. Its HDR Pro and neural network upscaling produce vibrant, detailed images with a cinematic feel. However, its premium price and complex feature set might be overkill for casual viewers or those with limited technical familiarity. It’s an excellent choice for viewers who want peak image quality in well-lit spaces and are comfortable with advanced features.
Pros:- Advanced AI processor for superior picture and sound
- Anti-reflective screen reduces glare in bright environments
- High 164Hz refresh rate ideal for gaming and sports
- Upscales content effectively to 4K and HDR-like quality
Cons:- Premium price might be a barrier
- Complex features require some technical understanding
Best for: Bright room users who prioritize anti-reflective coating, high brightness, and smooth motion for gaming and streaming.
Not ideal for: Those with limited space or budget, or viewers who prefer simple, plug-and-play TVs without complex features.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR
- Refresh Rate:164Hz
- Smart Assistant:Alexa
Our verdict“This model is best suited for bright room environments where anti-reflective features and motion clarity are priorities, despite its cost and complexity.”
How We Picked
These OLED TVs were evaluated based on performance, display quality, smart features, build quality, and value during Black Friday sales. We prioritized models with the best picture contrast, color accuracy, and processing technology, ensuring they deliver a premium viewing experience. Price-to-value ratio was also a key factor, especially in the context of Black Friday deals offering deep discounts. We compared user ratings, expert reviews, and feature sets to determine which models stand out as the most compelling options for different types of buyers. The ranking reflects a combination of overall quality, deal value, and versatility to suit various budgets and needs.| oled tv deals black friday | HDR |
|---|---|
| LG 48-Inch OLED evo AI 4K C6 S | HDR10, Dolby Vision |
| Roku 55-Inch Pro Series OLED S | Dolby Vision |
| Samsung 77-Inch Class OLED S84 | OLED HDR |
| LG OLED C1 Series 55" 4K Smart | — |
| Sony 48 Inch A90K BRAVIA XR 4K | — |
| LG 65-Inch OLED AI 4K B6 Serie | Dolby Vision |
| LG 65-Inch QNED73B Mini LED 4K | HDR10 Pro |
| Samsung 65-Inch Class OLED S90 | Pro HDR+ |
| LG 77-Inch Class OLED evo AI S | — |
| Samsung 65-Inch Class OLED S95 | Pro HDR |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday involves more than just looking at the screen size or price. To make a smart investment, consider factors like display technology, smart platform compatibility, and future-proof features. Understanding these elements can help you avoid common pitfalls, such as buying a model with limited smart options or insufficient brightness for your room. Being aware of tradeoffs—like size versus cost or advanced features versus ease of use—ensures you get the best value for your specific needs.Display Technology and Picture Quality
While all OLEDs deliver exceptional contrast, different models include enhancements like AI upscaling, better HDR support, and improved brightness levels. Higher-end models often feature brighter panels, which matter in well-lit rooms, while mid-range options can still offer stunning visuals for darker environments. Consider what scene types you enjoy most—movies, sports, gaming—and choose a model that enhances those experiences accordingly. Avoid models with inferior processing or lower contrast if picture quality is your top priority.
Smart Platform and User Interface
The smart platform influences your overall experience, including app selection, voice control, and ease of navigation. Some models run on Google TV, offering a wide app ecosystem and seamless integration with other Google devices. Others use proprietary OS like Tizen or Roku, which may appeal if you already have ecosystem preferences. A common mistake is choosing a TV with an interface that feels sluggish or lacks popular streaming apps. Prioritize models with a smooth, user-friendly smart platform to maximize value.
Size and Room Compatibility
Size is a major consideration; larger screens create immersive experiences but require more space and a higher budget. Measure your room and viewing distance carefully—generally, a larger TV is better if you sit farther away. Keep in mind that bigger models often come with higher prices, especially during Black Friday sales, so balance your ideal size with affordability. Smaller models are easier to fit into compact spaces and are often more budget-friendly, but they might not deliver the same cinematic impact.
Additional Features and Future-Proofing
Features like HDMI 2.1, VRR for gaming, and HDR support enhance overall versatility, especially if you plan to use the TV for gaming or future content. Some models include advanced processing for upscaling lower-resolution content, improving older shows and streaming videos. Consider your primary use cases—gaming, movies, sports—and choose a model that aligns with those needs. Skipping these features might save money initially but could limit your TV’s relevance in the coming years.
Price and Deal Timing
Black Friday is the prime time for discounts, but prices and deals vary across models and retailers. Set a budget beforehand and watch for price drops on your preferred models. Some brands, like LG and Samsung, tend to offer deeper discounts on their flagship models, but lesser-known brands might also provide compelling value. Remember, a great deal on a slightly older model might outperform a heavily discounted new release if your priorities are value and performance.
Frequently Asked Questions
Should I prioritize size or picture quality during Black Friday sales?
Balancing size and picture quality depends on your room layout and viewing habits. Larger screens provide a more immersive experience, especially for movies and sports, but require more space and a higher budget. If your room is small or budget is a concern, opting for a slightly smaller model with top-tier picture quality might be better. Ultimately, choose a size that fits comfortably in your space while still allowing you to enjoy the stunning contrast and colors OLEDs are known for.
Are the latest OLED models worth paying extra for during Black Friday?
Newer OLED models often include improvements like better brightness, processing, and gaming features, which can enhance your viewing experience. During Black Friday, discounts on these models can make them more affordable, but they still tend to be pricier than older versions. If you want cutting-edge features and plan to use your TV for many years, investing in the latest models can be worthwhile. However, if your budget is tight, previous year’s models may offer similar picture quality at a lower cost.
How important is the smart platform when choosing an OLED TV?
The smart platform determines how easy it is to access streaming apps, control the TV, and integrate with other smart devices. A platform like Google TV offers extensive app support and voice control, making daily use more convenient. Proprietary systems like Tizen or Roku might have a more intuitive interface or faster navigation for some users. Consider what ecosystem you prefer—if compatibility with your smart home or voice assistant matters, choose a model that aligns with those devices.
Can I find good OLED deals on larger sizes during Black Friday?
Yes, Black Friday often features significant discounts on larger OLED screens, especially models like 65 or 77 inches. These sizes offer an immersive experience but come at a higher price, even during sales. The key is to compare deals across brands and decide whether the size premium fits your budget. If you have a large room and the space for a big screen, this can be a worthwhile investment, but ensure your viewing distance supports the size to avoid overwhelming the space.
Is it better to buy an OLED TV with more advanced gaming features now or wait?
If gaming is a priority, look for OLED models with HDMI 2.1, VRR, and low input lag, which are increasingly common in newer models. During Black Friday, many brands offer discounts on these features, making it more affordable to upgrade. However, if you’re not in a hurry, waiting a bit longer may yield even better deals as new models are announced. For immediate upgrade, choosing a model with current gaming features guarantees a smoother experience for next-gen consoles.
Conclusion
For general home entertainment, the LG 48-Inch OLED evo AI C6 Series offers excellent value with stellar picture quality and smart features. Those seeking a larger cinematic experience should consider the Samsung 77-Inch Class OLED S84F, despite its higher price. Budget-conscious buyers will find solid options among previous-generation models on sale. Beginners should prioritize models with user-friendly interfaces, while avid gamers need HDMI 2.1 and VRR support. Premium buyers looking for the best technology should aim for the latest LG or Samsung flagship models, especially if their room size allows it.Halloween Picks
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